Now you are aggressive with your goals (we support that), then you need to check your current law firm condition. We all want to achieve goals in the short term, but whether your marketing budget allows. Marketing is closely related to the investment of time and money. When you do all the marketing activities by yourself, you may find that the money you invest is cheaper (of course). However, as a consequence, you have to invest your time more. We do not recommend it. You as a business owner of legal services, need to focus on developing your law firm and delegating marketing tasks to people or partners you trust. In the meantime, you might also need to hire the licensed SEO expert for lawyers, so you can develop your online marketing strategies even further.
If you do not have a website and you want an effective website in generating prospects, of course, you will not do it alone. You will ask friends, relatives or agencies to create the website as you expect. You will spend money on website development investment.
Likewise, when you want an increase in the number of visitors, you want your website to advertise on Google, Facebook or appear when people search for “(Your City) divorce lawyer” on Google, surely you will spend money for it.
The money you spend is an investment to get clients and profit for your law firm growth. You have to know how much money you will spend to achieve your marketing goals.
The number you select can be approximate. You can consult an expert to get an idea of the budget marketing you need to invest.
In addition, beware of things that could potentially become your law firm marketing barrier. There will always be obstacles that can hinder or even stop us from reaching our goals. If you know of some possible obstacles, write down the barriers in this box. So you can plan how to overcome the obstacles in the marketing process later and prevent it being the main cause of not achieving the goal.